We take your privacy extremely seriously and this Privacy Notice explains the what, how, and why of the data that we collect when you visit our Website. It also explains the specific ways that we use and discloses that information.

The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR) seek to protect and enhance the rights of individuals. These rights cover the safeguarding of Personal Data, and protection against the unlawful processing of Personal Data. GDPR does not apply to information already in the public domain.


These definitions should help you to understand this policy. When we say “we”, “us”, or “our”, we are referring to White London LTD. When we say “you”, “your”, or “Data Subject” we are referring to a living natural person who visits our website. “Personal Data” means any data that identifies or can be used to identify you or any person, directly or indirectly and that is not already in the public domain.


Data you voluntarily provide to us:

When you submit information using contact details on the Website, send us an email, engage with us on social media or by telephone, or communicate with us in any way you are voluntarily giving us information. This data will only be used for the purpose of answering your query or recording feedback submitted. We will not hold this data thereafter unless you expressly consent for me to do so.

Data that we collect automatically:

When you use our Website we may collect data about your visit. This data may include, but not limited to: your IP address, your operating system, your browser ID, browser activity and other information about you interact with the site. We collect this information through Google Analytics and Squarespace Analytics for anonymous reporting as well as through the use of cookies. Our use of cookies is discussed further below.


We will never share Personal Data collected through our Website with unrelated third parties, except as outlined within this Privacy Policy.


Similar to other commercial websites, our Website uses a technology called "cookies" and web server logs to collect information about how our Website is used. 

Cookies are small text files that are stored by web browsers on your computer or mobile phone. When you visit a website, that site's server asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. These files often include an anonymous unique identifier.

Cookies and web server logs allow websites to store things like user preferences, time and date of visits and pages views to analyse web traffic.

How we use Cookies:

We use “analytical” cookies which, in conjunction with our web server's log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the Website are most popular. This helps us analyse data about web page traffic and allows us to improve our Website in order to tailor it to user’s needs. We only use this data for statistical purposes after which the data is removed.

On some of our web pages third parties may also set their own cookies (for example when you click social media sharing buttons or click on a link that takes you to an external website). We cannot access the data stored in any such cookies (nor can such third parties access our cookies).

By using our Website, you are deemed to consent to our use of the analytical cookies described above.

You can refuse to accept cookies by activating the setting in your browser, which allows you to refuse the setting of cookies. Please consult your browser provider support for instructions on how to do this. Please note that if you set your browser settings to block all cookies (including essential cookies) you may affect the performance of the Website.  


We aim to ensure that your Personal Data is secure. In order to prevent unauthorised access or disclosure, we have put in place appropriate physical, technical and organisational measures to safeguard and secure the Personal Data that we collect.


To respond to marketing and general enquiries submitted.


We will hold any Personal Data received via an enquiry for a period of 12 months in order that we can contact any individual should any future accommodation become available.

We will hold marketing Personal Data for a period of 6 years with periodic reviews every 3 years.


At any time where we’re in possession of or processing your Personal Data you have the following rights:

  • Access – you have the right to request a copy of some or all of the data we hold on you. We will respond to your request within one month of receipt of the request.

  • Rectification – you have the right to correct data that we hold that is inaccurate or incomplete.

  • To be forgotten – you can ask for the data that we hold on you to be erased unless we have a legal responsibility to hold the data or it is for a public interest.

  • Restriction of processing – where certain conditions you have the right to restrict the processing.

  • Portability – you have the right to have the data that we hold on you to be transferred to another organisation.

  • Object – you have the right to object to certain types of processing for example if it is relation to direct marketing.

  • Object to automated processing – you have the right not to be subject to the legal effects of automated processing.

Should you wish to exercise any of the above rights including the right to be forgotten (i.e for your Personal Data to be deleted) please contact: 


We regularly review and, where necessary, update our privacy information. 

If we plan to use Personal Data for a new purpose, we will update our privacy information and communicate the changes to individuals before starting any new processing.

This privacy notice was last updated on 14 January 2019.