Helping UK offices work well by explaining the benefits of ergonomic equipment
As leading office equipment specialists, Fellowes create clever solutions to suit the ever-changing workplace. With 100 years of experience, our objective was to create more brand awareness for Fellowes in key business media. By developing stories that included topics relating to the modern workforce in the UK and the solutions they need, we created news coverage to increase Fellowes’ share of voice in the office product sector.
We produced a Productivity in the UK report by Fellowes, studying the opinions of office workers from various sectors to understand how they view their productivity and what employers need to do to boost output levels across the country.
Coverage was gained in key business publications including Elite Business, Real Business as well as key SME and entrepreneur titles. Following the activity, Fellowes recorded their best year in shredder sales as well as significant growth in the ergonomic equipment market.