Ringing in the changes

Ringing in the changes


Making cycle navigation stress free, safe and simple worldwide

Blubel is a sat nav bicycle bell created to get more people on bikes by making cycling easy and stress-free for everyone. Our campaign was to launch Blubel to the mass market to help cyclists find safe, cycle-friendly routes anywhere in the world.

Targeting audiences across national, consumer and technology sectors we secured review and product placement coverage with titles including Metro, Evening Standard, The Sunday Times and The Observer.

The media activity created conversations around Blubel, including empowering the cycling community by making navigation easy, alongside design-led placements focusing on the bell’s minimal, sleek style.