Greek goodness

Greek goodness

Dodoni

Launching Greece's biggest diary brand in the UK

DODONI Feta, the best-selling brand in Greece, brings the taste and quality of authentically produced Greek cheese to the UK along with Cypriot produced Halloumi. Listed in M&S Food stores across the UK and a number of quality food stockists, farm shops and delis - we bring the brand and product range to life for UK media and consumers.

Launching in the UK for the first time meant introducing the Dodoni brand and its delicious products to foodies across the country. Our campaign included outreach to key food & drink, consumer and national media contacts with details on the incredible heritage of Dodoni - as well as reviews, recipes, sampling and interviews with the Greek team. In total we secured over 100 pieces of coverage, with a reach of more than 3 million readers.